Band Promo – Hello Highway

Hello Highway is the Southern California piano rock project of Daniel Sumstine. Mutual friends apparently pushed him to finally set up a session with me for his new album Timeless, and I’m glad they did, because this shoot helped reignite my enthusiasm about my commercial work.

When Daniel first contacted me, I knew exactly the look he was going for, so we headed out to Moonlight Beach around sunset in hopes of getting those bright warm sun flares I’ve become so notorious for overusing. Much to my initial dismay, when we got there, the clouds came rolling in and grayed out the sun-kissed sky. Rather than haul out my equipment and shoot the same old photos I’ve been taking for the last year, I was actually forced to think on my feet and get creative with the new atmosphere. Daniel made it so easy to get awesome shots and it was such a breath of fresh air to work with a photogenic single subject who took direction well and offered up his own creative visions. Shoots like this make me remember why I love doing what I do.

I also created his album artwork using these images, so I’ll be posting that here soon!

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