Moodboard – Arc & Ember

Just wrapped up a branding project for a blog client of mine, and I’m super excited to share the final designs! For now, here’s a look at the moodboard we developed for the look-and-feel. My client described the project as “a collaborative online space for women who are connecting to their own bodies, strength, and magic.” We drew a lot of inspiration from the Victorian fascination with Joan of Arc as a sort of mythic representation of feminine power. So we went with a style that was bold but still notably feminine, with a bit of a dark witchy undertone to it. Can’t wait to show off the rest of this project! :)

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3 comments on “Moodboard – Arc & Ember

  1. Pingback: Tips for Creating Effective Mood Boards | Stuck with Pins

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