Popping in with another moodboard for a current project I’m working on for a yoga, retreats, and sustainable lifestyle brand here in San Diego. The client is also one of my brides I’ll be photographing next month – I love when projects cross over into other areas! :)
The moodboard for Summit to Sea is fresh and vibrant with a Southern California flair. While most of the design will be clean and simple, there will still be a slight rustic vibe to reflect the outdoorsy nature of the retreats (don’t want it looking too airy and feminine and being mistaken for a yoga studio). The aqua and yellow colors have a nice modern feel versus using a lot of earthy tones like most “old world” yoga brands, keeping the style upbeat and fun.